How Often Should Realtors® Update Their Branding Photos?
Most Realtors® should update their branding photos every 1–2 years, or sooner if their appearance, brokerage, brand, or marketing has changed.
Your photos are often one of the first impressions people see online, so they should feel current, professional, and aligned with how you show up in your business today.
When It’s Time to Update Your Photos
You may want to update your branding photos if:
Your appearance has changed
You’ve changed brokerages
Your current photos feel outdated
You’re using the same image everywhere
Your marketing style has evolved
You want more variety for social media and print
Even small changes can make older photos feel less aligned with your current brand.
Why Updated Photos Matter for Realtors®
For Realtors®, branding photos are not just profile pictures.
They are used across social media, websites, business cards, signage, print materials, and advertising.
When your photos feel current, your marketing feels more polished and trustworthy.
Do Realtors® Need New Photos Every Year?
Not always.
Some Realtors® can use the same photos for a couple of years if the images still feel current and versatile.
However, many Realtors® benefit from a yearly refresh, especially if they are active on social media or use their photos across a lot of marketing materials.
What If You Still Like Your Current Headshot?
If you still like your headshot, you may not need to replace it completely.
Instead, a branding refresh can give you additional images to use in posts, website updates, email signatures, print pieces, and seasonal marketing.
That way, you’re not relying on one image for everything.
Realtor® Branding Photography in Edmonton
My Realtor® branding sessions are designed to make updating your photos simple, efficient, and easy to fit into your schedule.
The goal is to create natural, professional images you can use across your marketing without needing a long, complicated photoshoot.
View Upcoming Branding Sessions
Branding sessions are offered regularly throughout Edmonton.
If your current photos feel outdated or you’re ready for a refresh, you can view upcoming session dates here: