How Often Should Your Brokerage Offer Branding Photo Days?
Photos by Susan Lim Photography from a Royal LePage Noralta brokerage branding session.
One of the most common questions brokerages ask is:
"How often should we offer Branding Photo Days?"
There isn't one answer that works for every brokerage.
A brokerage with 40 Realtors® has very different needs than one with 400 Realtors®. Some brokerages are growing quickly and adding new agents every month, while others remain relatively stable year after year.
The goal isn't to schedule as many Branding Photo Days as possible. It's to create a consistent program that gives Realtors® regular opportunities to participate while remaining easy for your brokerage to manage.
Every Brokerage Is Different
Several factors influence how often Branding Photo Days should be offered, including:
The number of Realtors® currently in your brokerage
How many new Realtors® typically join each year
Your brokerage's annual budget
How quickly you'd like every Realtor® to have an opportunity to participate
A larger brokerage will usually benefit from more frequent Branding Photo Days, while a smaller brokerage may only need one or two sessions each year.
Rather than guessing, you can estimate a schedule based on the size and growth of your brokerage.
Brokerage Branding Planner™
How Often Should Your Brokerage Offer Branding Photo Days?
Enter your brokerage size below to receive a personalized recommendation.
This planner assumes:
- 10 Realtors® per Branding Photo Day
- A five-year planning timeline
- Every Realtor® will eventually participate
Use the Brokerage Branding Schedule Calculator
Enter:
Your current number of Realtors®
The average number of new Realtors® who join your brokerage each year
The calculator will estimate approximately how many weeks should pass between Branding Photo Days to create a consistent schedule for your brokerage.
Why Consistency Matters
One mistake some brokerages make is waiting until enough agents ask for new headshots before organizing another photo day.
While that approach can work, it often means opportunities become inconsistent and difficult for agents to anticipate.
A regular schedule makes participation much easier.
Realtors® know another opportunity is coming, brokerages can plan ahead, and Branding Photo Days become a predictable part of the year rather than something that happens only when someone remembers to organize it.
Smaller, Regular Sessions Are Easier to Manage
Holding several smaller Branding Photo Days throughout the year is often easier than trying to photograph dozens of Realtors® at once.
Smaller groups create a smoother experience for everyone involved.
Agents spend less time waiting, sessions stay on schedule, and there is more flexibility for Realtors® who are unavailable on a particular date.
It also gives new agents an opportunity to join the program without waiting years for another session.
Your Schedule Can Change as Your Brokerage Grows
The schedule that works today may not be the right schedule two or three years from now.
As your brokerage grows, recruits more Realtors®, or sees greater participation from existing agents, you may decide to offer Branding Photo Days more frequently.
The important thing isn't finding the "perfect" schedule on day one.
It's creating a consistent program that can grow alongside your brokerage.
A Consistent Program Creates Long-Term Value
Branding Photo Days are most successful when they become part of your brokerage's annual rhythm.
Whether your calculator suggests a session every six weeks, every three months, or every six months, consistency helps your agents know when opportunities are available and makes planning easier for everyone involved.
Over time, that creates a professional branding culture where new Realtors® can easily participate, existing agents have regular opportunities, and your brokerage maintains a polished, consistent image across the entire team.
Ready to Create a Brokerage Branding Program?
Susan Lim Photography, Realtor® Branding Photographer & Brokerage Branding Program Specialist
I've photographed over 100 Edmonton-area Realtors® through Brokerage Branding Photo Days and independent branding sessions. My Brokerage Branding Program is designed to make it easy for brokerages to offer professional branding photography through a simple, organized process that works for both brokerages and their agents.
If you'd like help organizing a Realtor® Branding Photo Day for your brokerage, I'd be happy to help you build a schedule that fits your team, your budget, and your long-term goals.